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Branding Design + Web & UI/UX
Building a bold, future-ready identity for automotive software innovation
Description
Dominion DMS, a leading automotive dealer management software provider, needed a complete brand overhaul from a fresh, modern logo and visual identity to a new website and supporting collateral. The goal was to create a cohesive, high-impact brand system that reflected their cutting-edge technology, industry expertise, and customer-focused solutions. I worked across all touchpoints to deliver a unified brand experience, ensuring every design element reinforced Dominion DMS’s mission to drive dealership success.
Scope of Work
Created a distinctive, modern logo and visual identity system that positioned Dominion DMS as a leader in automotive software innovation.
01
Developed comprehensive brand guidelines outlining typography, color palettes, graphic elements, and usage rules to ensure brand consistency across all channels.
02
Designed a sleek, user-friendly website that clearly communicates Dominion DMS’s products, services, and value proposition, while providing ongoing development support.
03
Crafted intuitive user flows and interface designs, structuring content for optimal usability and engagement across devices.
04
Designed a suite of print and digital marketing materials, including brochures, sales decks, and trade show assets, aligned with the refreshed brand.
05
Created custom icons, illustrations, and graphic elements to enhance visual storytelling and reinforce key brand messages.
06
