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Experiential Design
Designing an immersive trade show presence that drives connection and impact
Description
For the 2024 National Automobile Dealers Association (NADA) Show, Dominion DMS needed a standout booth experience that showcased their cutting-edge dealer management software and reinforced their leadership in the automotive industry. I designed a sleek, engaging trade show booth that blended striking visuals, interactive elements, and clear brand messaging transforming the space into an environment where attendees could explore, connect, and experience the Dominion DMS difference firsthand. Every design detail, from layout to lighting to materials, was carefully considered to create an inviting, on-brand atmosphere that drew people in and sparked meaningful conversations.
Scope of Work
Designed a modern, high-impact booth that maximized visual presence and brand recognition within the busy NADA show environment.
01
Strategically planned the booth’s layout to guide attendee movement, encourage exploration, and facilitate product demos and conversations.
02
Created large-scale environmental graphics and signage that reinforced Dominion DMS’s brand identity and communicated key messages at a glance.
03
Integrated interactive screens and digital touchpoints into the booth design, providing visitors with hands-on engagement opportunities.
04
Designed supporting materials including brochures, flyers, and branded giveaways to extend the booth experience beyond the show floor.
05
Collaborated with booth fabricators, printers, and vendors to ensure seamless execution from concept to on-site installation.
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